Wednesday, 8 December 2010

Foodstock: the conference:How to be a successful food blogger!

Frequently I get emails asking advice on food blogging; Eat Like a Girl's Niamh, possibly the best known food blogger in the UK, wrote a recent post giving a few pointers. Following on from the success of the Dragon's Den at The Underground Christmas Market, in 2011 The Underground Restaurant will be hosting some conferences, the first one is this coming Saturday, on February 19th 'How to be a successful food blogger'. 
We've all been to conferences, normally held in some dreary business location with a few curled up ham sandwiches: this intimate conference will be held in my house, with delicious home cooked food on my Aga...foodies wouldn't expect anything less!


10 am: Arrival
Douwe Egberts coffee and home made pastries

Food blogging: Daniel Young of Young and Foodish, (change of speaker, Niamh unfortunately can't make it).  Daniel Young is an experienced food writer and blogger, events specialist and a published author of books Coffee LoveThe Bistros, Brasseries, and Wines Bars of ParisThe Paris CafĂ© Cookbook and Made in Marseille. Daniel will be talking, using his vast experience both online and offline of the food worlds in the USA, France and the UK.

How to write a recipe: Laura James is a columnist and cookbook writer and the online presence for Aga. She will explain how to write a recipe, cookbook writing techniques and ways to approach publishers.

1pm: 3 course lunch by MsMarmiteLover

Photography workshop: bring your cameras and laptops. A professional food photographer Paul Winch Furness, who has been a photographer in residence for the Jerwood Visual Arts Programme, shoots both on location and in the studio, recently completing commissions for restaurants like Nobu and Bob Bob Ricard, will host a workshop photographing food, using props from The Underground Restaurant and give tips on how to improve, both technically and creatively, your food photos.

Writing: Tim Hayward, editor in chief of Fire and Knives food quarterly, Radio 4 Food programme contributor and Guardian food writer will talk about food writing, relations with PRs, the future of food writing (online and print).

Ends at 6pm.

This conference will benefit aspiring food bloggers, writers and photographers as well as food businesses, PRs and event organisers.

Places are limited and the all inclusive tickets (including goodie bag, all food, drink and workshops) are £100 plus booking fee.  Book here (


  1. Sign me up! How do I get myself booked in?
    Miss Sue Flay x

  2. Miss Sue Flay:
    follow the link on the post

  3. The first conference in the history of conferences I actually want to typical I live 12000 miles away.....hope it goes well, brilliant idea:)

  4. I'd definitely love to come along, let me know how to sign up, thanks.

  5. Where do you get the energy for all these events.
    I agree with you about poor food at conferences, does not stimulate the brain.
    Glad to see that Sunday's market was a success.
    I interviewed Jane Hornby, ex-BBC's Good Food, author of 'What to Cook and How to Cook it' and mentioned 'Underground Restaurant' and Ms Marmite Lover to her. The name made her smile. She is in the US promoting her book. I met her in New York.
    The interview was published as Sunny Jane Hornby on Baking, Dicing, Stocking the Pantry and What to Cook and How to Cook It today.

  6. Hulya: you can book at the link above or here:

    Serge: good interview and thank you for mentioning me! I'm coming to New York next year and I hope to meet you!

  7. Ooh I'm interested in this. How many places do you have? I need to see how flush I am after Christmas.

  8. Sorry I did see that just after I asked...silly questions I do ask haha!

    I am going to book after xmas, as same as the others ...tight time hehe.

    Looking forward to finally meeting you!

    Miss sue Flay xx

  9. Seriously how much fun does this sound!! I may find an excuse to make a quick weekend trip!

  10. Ooh I've gone Christmas crazy and booked myself a ticket! Very excited.

  11. Super! I think it'll be really interesting...

  12. I've booked myself a ticket.It sounds a whole lot of fun. Looking forward to it.

  13. Hi! I'm not "in business" but really intrested of the subject, would you mind that total "blog virgin" joins you? I do love cooking thou!

  14. Kaiekas: no problem! we'll have you blogging in no time!

  15. Do you a confirmed photographer yet?


I would love to hear what you think of this post! I try to reply to every comment (if there is a delay, I am probably away from an internet connection or abroad)